PRINCIPLES OF AVIATION

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Masterclass

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3-Day

This masterclass offers a sound professional understanding of the aviation industry and its associated environment, sharpens skills in organisational, regulatory, safety, technical and business management, and provides the opportunity to explore and learn the management of domestic and international airlines, modern airports, corporate aviation while aligning aviation and tourism development. It prepares participants for a future career in the business and managerial sectors of the aviation industry, as well as supports those that are already in airline and airport positions.

Why Principles of Aviation Management?

    • To understand the impact of aviation and technology in a global/societal context
      To develop an understanding of strategic planning, planning models and adaptive planning
      To describe how management principles are applied in today’s competitive airline industry
      To develop an understanding of international aviation business management
      To gain the skills and learn new management tools for performing business related tasks
      To consider the importance of working in multi-disciplinary management teams and handling complex technical and management issues
      To review the key management functions of running an airline, and how to ensure alignment between the commercial, financial and operational areas of the business
      To utilise cases and best practices in providing new insights and enhanced understandings of all contemporary aviation-related industry issues

Programme

        • 1. The Airline Industry: Today, Tomorrow & the Future
        • 2. Network, Schedule and Fleet Planning
        • 3. Sales, Marketing & Revenue Management
        • 4. Flight Operations Management
        • 5. Airline Finance & Accounting Management
        • 6. Teamwork & Stakeholder Management

Who Should Attend?

Aviation Executives, and Managers at all levels of various disciplines in airlines, airports, aerospace industry, travel agencies, tourism boards, government development agencies and civil aviation authorities

Concluding Remarks

The course will examine the main links and interfaces between airlines and key stakeholders, providing participants with the strategic principles of airline management and how to ensure the successful running of the business to achieve excellence, thereby preparing them to assume higher responsibilities.

Meet your Trainer

Having nearly 30 years of experience in aviation across academia, industry and government entities, with a focus on managing commercial links between airlines, airports and tourism boards, Professor Gavin Eccles has been holding leadership positions and delivering tailored consultancy globally. His portfolio includes Emirates, British Airways, American Airlines, United Airlines, Qantas, easyJet, Jet2, Eurowings, amongst others, and he served as CCO for SATA Group where he had brought new thinking and managed networks, revenue, sales, and marketing & strategy development. He was a Board Advisor to Turismo de Portugal and participated on projects with ANA Airports Portugal for the opening of international air routes to the country. Awarded a Master of Philosophy from The University of Surrey and an Honours Degree in Management from Sheffield Hallam University, Gavin is ever-dedicated to continuously imparting practical solutions to managerial challenges through his executive mentorship.