AIR SERVICES DEVELOPMENT | Aviationia

This dedicated Masterclass in Air Services Development (ASD) will equip executives and managers of airlines, airports, tourism boards with a deep knowledge across the most critical elements of route development to better understand how to develop a robust route strategy to support tourism thereby building a sustainable airlift through a trilateral engagement, whilst touching on successful business cases and frontline lessons.

Why Air Services Development?

• • To gain a comprehensive overview and fresh perspective of route planning and air services development
    To understand the strategies, drivers and constraints from both an airline and airport perspective in building air connectivity
    To focus on understanding what airports and tourism boards can offer through incentives and marketing support to push airlines to serve the destination
    To consider the most appropriate ways to engage with the different stakeholders to support route development business cases, and consider the key models employed by each to bring sustainable connections
    To acquire proven management techniques and models for success in working through a route development strategy
    To cover in-depth, and behind the scenes case studies explaining the success of how airlines, airports and tourism boards can work in harmony to deliver success

LEARNING OUTCOMES

• • 1. Understanding Air Service Development – What is ASD?
  • 2. The Airport Today: New Opportunities. What do we offer airlines?
  • 3. The Airlines Perspective – Why should we fly? Network Planning and re-thinking the vision
  • 4. Incentives & Marketing Support Programmes – What can we fund?
  • 5. Airlift & its link to Tourism Development – How to sell your destination to the airline?
  • 6. Measuring ASD Success – Building commercial goals and working with airlines on routes.

Who Should Attend?

Upper Middle Managers from airports, airlines, tourism boards, civil aviation authorities and government development agencies

Concluding Remarks

A well-developed route network not only improves the function of an airport as a connecting point for the local economy and tourism development, but also, is the underlying factor that supports an airports commercial success. Therefore, it is within this context that this Masterclass will provide the understanding of how to effectively approach airlines to serve your airport and destination.

Meet your Trainer

Having nearly 30 years of experience in aviation across academia, industry and government entities, with a focus on managing commercial links between airlines, airports and tourism boards, Professor Gavin Eccles has been holding leadership positions and delivering tailored consultancy globally. His portfolio includes Emirates, British Airways, American Airlines, United Airlines, Qantas, easyJet, Jet2, Eurowings, amongst others, and he served as CCO for SATA Group where he had brought new thinking and managed networks, revenue, sales, and marketing & strategy development. He was a Board Advisor to Turismo de Portugal and participated on projects with ANA Airports Portugal for the opening of international air routes to the country. Awarded a Master of Philosophy from The University of Surrey and an Honours Degree in Management from Sheffield Hallam University, Gavin is ever-dedicated to continuously imparting practical solutions to managerial challenges through his executive mentorship.