MANAGING AVIATION ACROSS CULTURES | Aviationia

With many organisations now working internationally, cultural awareness is more than just a management phrase. It goes to the heart of our ability to become aware of our cultural values, beliefs and perceptions. Failure on the part of managers to understand and deal with the difference in attitudes, values and behaviour of those with whom they interact in business transactions consistently has been shown to be a major source of difficulties. The masterclass will involve merging theories and concepts from the broad fields of culture and international business and applying them to problems typically confronted by managers. The existing knowledge and expertise of the class participants will be used to solve problems relevant to them and their organisations and participants will be required to apply relevant research to realistic cases.

Why Managing Across Cultures?

• • To critically analyse the drivers and consequences (political, economic, socio-cultural, technological, legal and ecological) of globalization, its impact on specific regions and the emerging concerns about its influences on countries around the world
    To understand and appreciate the need for ethics and social responsibility in international management, and the pressures on firms to act ethically and socially
    To compare different theoretical approaches to the concept of culture, and implications of these differences for international and cross-cultural managers
    To apply theories of culture and management to address the challenges of managing individuals, groups and organisations in a global context
    To integrate and apply the basic elements of international strategic management – global integration versus local adaptation
    To compare and evaluate practices related to the management, motivation and leading of employees in an international and cross-cultural context

Programme

• • 1. Cultural Environments: Conceptualising and Theorising Culture
  • 2. Global Managers: Challenges and Responsibilities
  • 3. Organisational Environments: Organising in a Cross-Cultural Context
  • 4. Communicating across (and within) Cultures
  • 5. Cultural Challenges of Leadership
  • 6. Relationships, Partnerships and Negotiation across Cultures
  • 7. Ethics across Cultures – Managing International teams

Who Should Attend?

This course is aimed at personnel from the human resources areas of the aviation industry as well as the international management team. It will also be beneficial to those individuals/firms who are participating in managing the business from an international perspective and staff at the forefront of delivering the service experience within the airline. It will assist them adapt their business to the sensitivities of the different passengers that travel with them.

Concluding Remarks

This programme will enhance the ability of participants to interact effectively with people from cultures other than their own, specifically in the context of international business. The course is aimed at significantly improving the ability of practicing managers to be effective global managers whilst considering the issues and problems of managing in cross-cultural situations.

Meet your Trainer

Having nearly 30 years of experience in aviation across academia, industry and government entities, with a focus on managing commercial links between airlines, airports and tourism boards, Professor Gavin Eccles has been holding leadership positions and delivering tailored consultancy globally. His portfolio includes Emirates, British Airways, American Airlines, United Airlines, Qantas, easyJet, Jet2, Eurowings, amongst others, and he served as CCO for SATA Group where he had brought new thinking and managed networks, revenue, sales, and marketing & strategy development. He was a Board Advisor to Turismo de Portugal and participated on projects with ANA Airports Portugal for the opening of international air routes to the country. Awarded a Master of Philosophy from The University of Surrey and an Honours Degree in Management from Sheffield Hallam University, Gavin is ever-dedicated to continuously imparting practical solutions to managerial challenges through his executive mentorship.